About Erik Davidson

I'm Erik.
There's more to the story.

I'm a New Jersey photographer, filmmaker, and founder. I like being hands-on with the work, building a team, and turning a useful idea into something people can use.

My creative work spans weddings, live events, and real estate. Alongside it, I've built a separate practice in legal videography and trial support.

Erik Davidson working behind a professional camera
Erik Davidson · Photographer, filmmaker & founder

01 · Creative work

A camera, a team,
and room to grow.

I started professional photography and videography in 2015. Over time, that work grew into distinct brands, each with its own focus and way of working with clients.

  1. 2015

    The professional chapter begins.

    I started working professionally in videography and photography. Those two disciplines have stayed at the center of my creative work ever since.

  2. 2017

    ApertureAlley finds its first home.

    I formed ApertureAlley, and we opened our first office in Pine Brook, New Jersey, that same year. Weddings and live events became our main focus.

  3. 2018

    A new perspective: real estate.

    I began offering real estate photography services, bringing a different kind of subject and a new set of client needs into my creative practice.

  4. 2019

    A small team becomes the foundation.

    ApertureAlley has relied on a small team since 2019. Building the business has also meant building the relationships and shared approach that allow us to work together.

  5. 2024

    ApertureAlley opens its Randolph studio.

    ApertureAlley moved into an office and studio in Randolph, New Jersey. The space also became a resource other photographers can rent for their own sessions and productions.

    Rent the Randolph studio
  6. 2024

    Building HomeSnapp.

    I built HomeSnapp in 2024 to grow my real estate media services, building on the real estate photography work I started in 2018.

  7. 2026

    A more personal photography practice.

    I launched Erik Davidson Photography to work more directly with personal clients and place a greater emphasis on wedding photography. Video continues to be part of that work, while photography takes the lead.

Wedding couple photographed outdoors
Weddings & live events
Residential interior photographed for a real estate listing
Real estate photography
Explore my creative work

03 · Software

I also build the tools.

Software is another way I put my experience to work. The purpose stays specific to the people using it.

For photographersPoseFlow

Pose inspiration, shoot planning, and weather and light tools for iOS.

For legal presentationExhibit Director

A Mac workspace for presenting exhibits, documents, and media.

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